Watching The Adobe Max Keynote Today
The Adobe max keynote is about to start in ten minutes. After it concluded I’ll be back to post some of my thoughts. The link to the live feed is here on the Adobe website.
Well this was a very interesting event and I have to give Adobe a lot of credit. The event began with a DJ mixing beats with a touch screen using a audio mixing website that runs on Flash. It really is amazing how far some of the various technologies have come. I lost count how many times Android was mentioned during the event. A surprise for all to see was when Martha Stewart walked out onto the stage showcasing an iPad with her magazine on it. As expected mobile development was a big part of the first keynote. Tablets and mobile phones were the stars of the event along with development for the television running Google TV. A few months ago I had checked in with Adobe to see what they were doing with HTML5. Basically they are focusing on HTML5 but also focusing on the development across various platforms at the same time which was a big topic today. During the presentation it was really encouraged for developers to start taking that initiative when thinking about the user experience. A big step for Flash at least in my own opinion was the display of CPU when using 3d acceleration in a game. The CPU was between 0-1 percent; very impressive. They also used a controller and steering wheel when playing the game to display the new capability in the Flash player. Hmmm what else, oh everyone attending received a free Droid2! I still can’t believe Martha Stewart shows up out of nowhere! So where does Adobe go from here? Well their was other stuff about CSS and web development in general. Transitioning print to web, something a lot of magazines are trying to accomplish right now. If your in the industry of web development you’ll hear a lot of about all of this and I think that’s really something that was great about this Max event. Adobe has people that are in touch with the community and are aware of what is going on. What else can I say but thank you to Adobe. If I think about it now I’ve been using their software for around ten years and they are constantly evolving. I’m looking forward to the second portion of the keynote tomorrow. Before I forget , yes their was a couple brief remarks towards Apple without sayng Apple. The speaker from Motorola said if a phone doesn’t run Flash it’s not offering a full web experience. Well that pretty much is a shot at Apple but it’s true and I’m glad that did come out. I don’t think Adobe has much against Apple at this point since they let Martha walk out onto the stage with the iPad. But I have to say it does show a lot about Adobe as they have not backed down with Flash. I’ll see you guys in the next post.




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