WELCOME TO THE LAB...
THE FUTURE IS NOW.

AR’S INFLUENCE

TIPS FOR USING AUGMENTED REALITY

Augmented reality (AR) is all about mixing the digital and real world space through your mobile device.Here are some tips when using the technology.
• When you select one of the example images on a phone or tablet, point your device to a surface to place the object.
• There’s additional examples for iOS users.
• Some of the additional iOS experiences utilize spatial audio. It’s a more immersive way to listen to audio so as you move your device you’ll notice the audio changes how it sounds.
•AR is suppose to be fun and engaging, so have fun!

GOAT
The greatest in NBA history. Experience seeing the 85′ Jordan 1 to the NBA’s Larry O’brien trophy.

IMMERSIVE EXPERIENCE
Use headphones or a similar audio accessory for an even better experience. Select the Versace coin to start the music. With your mobile device walk around and notice how the audio changes using spacial audio.

AR FOR WEARBABLE FASHION

GOAT
The greatest in NBA history.
Experience seeing the 85′ Jordan 1 to the NBA’s Larry O’brien trophy and a guest appearance with one of the MM’s.

EVOLUTION IS REVOLUTION
Technologies such as AR, VR, and AI continue to evolve. In the fashion industry these technologies could expand beyond e-commerce experiences and be incorporated in various ways including fashion shows.

SPATIAL COMPUTING
Various technologies being utilized for augmented reality can be brought to virtual reality. Apple’s Vision Pro and Vision Pro OS is one example of how people can experience a completely digital experience or both a digital and real world experience together. While most people don’t have a VR headset we believe the space is important enough because technology is moving towards spatial computing. From sports, music, movies, shopping, and various other examples of industries and entertainment the future of spatial computing continues to get even better.

EMERGING TECHNOLOGY
One usage example for augmented reality is adding AR to an e-commerce platform so people can see products in their own space. At the same time, unique interactive user experiences that people remember can also be created. In this example the animation of the owl starts by interacting with the phone’s screen. Audio can also be included, such as spacial audio to create immersive experiences.

This presentation includes a variety of emerging technologies that are evolving. Various industry leaders continue to develop tools for the technology.